Marketing strategy

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management.

Extends: [Marketing strategy](https://wikipedia.org.ai/Marketing strategy), [Marketing-related lists](https://wikipedia.org.ai/Marketing-related lists), Marketing, [Marketing techniques](https://wikipedia.org.ai/Marketing techniques)